3D rendering is a creative process that is similar to photography or cinematography, because you are lighting and staging parts of images. Unlike regular photography, however, the cartons being photographed are imaginary, and everything appearing in a 3D rendering needs to be created ( or re-created ) in the computer before it can be rendered. This allows for an almost infinite amount of creative control over what appears on the package.
3D rendering and 3D animation bring new packaging designs to life, allowing you to see the package from all angles, highlighting the colors, texture, composition and structural integrity. 3D rendering is used to make presentations, promotions and to advertise a product.